Despite being a relatively new technology, AI is already a hot topic in almost every sector. From providing personalized suggestions when watching movies on Netflix to brainstorming research ideas, this tech trend is certainly here to stay. So, what more should we expect from AI in 2025? Let’s explore some top trends that will make the headlines.
More Personalized Experiences
2025 will likely usher in an era of more widespread personalization in e-commerce and other online experiences. A Forbes survey that interviewed 1,000 consumers in the US reveals that 81% prefer brands that provide personalized experiences. According to Google, 90% of leading marketers have experienced increased profits thanks to personalization.
However, most businesses struggle to provide personalized services. Thankfully, this could be a thing of the past thanks to AI technology. AI is already widespread in industries like movie streaming and online gaming. Casinos use it to analyze player behavioural patterns when playing free online slots and other games. This allows them to provide tailored game recommendations. Think of it as Netflix’s movie recommendations.
Here are a few more interesting stats about personalization:
- (Epsilon) 90% of consumers believe personalization is desirable.
- (Accenture) 91% of consumers prefer businesses with tailored experiences.
- (Gartner) 84% of marketing executives believe technology can improve personalization.
- (DynamicYield) 93% of businesses value and appreciate personalization.
The Rise of AI Agents
You have probably interacted with AI agents online at some point. In a nutshell, these programs can interact with humans and their environment in real time. They have become common, especially in the live chat feature, providing customers real-time information. These intelligent bots, powered by advanced AI chatbot, can also connect customers to human agents for more technical inquiries.
One of the reasons this is a must-watch trend in 2025 is the increasing AI software intelligence. AI agents are becoming more intelligent and can handle more complex, multi-step inquiries. According to IBM, these agents are evolving rapidly which could make future business operations more efficient. Gartner also predicts AI agents will become a top tech trend in 2025.
AI-Powered Cybersecurity Products
Cybercrime continues to be a significant problem worldwide, with studies revealing more than 560,000 new threats daily. Even more worrying is that 81% of businesses that suffer from cyberattacks in the UK are small and medium-sized organizations. Worse still, we expect attackers to scale up their threats in 2025 by leveraging AI technology.
Thankfully, AI-powered systems can outsmart these attacks. These systems can analyze historical threats and run real-time response systems. Think we’re making up all these? A report by Morgan Stanley reveals that the market value for AI security systems will hit $135 billion by 2030. Gartner claims GenAI could significantly transform cybersecurity practices.
Here are a few practical reasons to use AI cybersecurity systems next year:
- Enormous security data handling capabilities.
- AI security models keep improving through interactive training.
- Faster threat detection and response speed to minimize risks.
- Provide tailored online security recommendations.
- Reduced detection of false positives or negatives.
- Increased cost saving in cybersecurity investment.
Quantum AI
AI and quantum computing have emerged as two of the most promising technological inventions. If you didn’t know, quantum computing is a computer system that uses quantum mechanics to solve extremely complex problems. The potential harboured by these systems makes them the next big thing, with McKinsey predicting a $1.3 trillion market value by 2035.
Although still in its early stages, quantum AI is already causing excitement in the tech and research industries. These systems will use AI and quantum computing technologies to tackle complex problems that a standard AI system can’t handle. Companies like Google and IBM are already investing heavily in this technology. Quantum AI is moving from being a sci-fi thought to becoming a reality.
AI to Challenge Google’s SEO Dominance
Google’s dominance in the search engine sector has been under siege for a while. However, the company has never appeared so vulnerable as it is today under attack from AI. Perplexity, an AI-powered search tool, is the most probable challenger. This company already offers a free AI search service with a $20 monthly subscription option. Reports say it could introduce advertising services by the end of 2024.
As if things couldn’t get any worse, a report by Barron’s reveals that Google’s search ad market could drop to below 50% in 2025. This could be the first time the US tech giant has hit such low numbers in over a decade. Another analysis by Everscore claims 8% of 1,300 people interviewed in the US already use ChatGPT as their preferred search engine. Interestingly, 91% of AI users rely on Google. So, don’t expect Google to vanish overnight.
Conclusion
AI has quickly emerged as a driving force behind the Fourth Industrial Revolution. The new genre of this technology is proving to be transformative by unlocking new possibilities with performance improvements. Next year promises even more groundbreaking AI innovations as this tech trend moves to the mass implementation stage. This technology will undoubtedly reshape how we work and interact.
